18 December, 2005

Now we know why Rudolph's nose was red

Took a deep breath before plunging into the shark-infested waters of the supermarket yesterday. As with every Christmas season, people are becoming increasingly frenzied as the countdown begins.

Of course I realize that this is normal human behavior, but somehow it still takes me by surprise every year again. And that doesn't make it any safer to deal with when you're half-panicked and flailing wildly yourself.

Leave it to the Belgians, though, to come up with an appropriate solution. As many of you know, beer is not the only Belgian passion. Wine ranks right up there as well, along with various carcinogenic fried delicacies.

So some genius at Delhaize decided to manufacture a dose of holiday cheer by setting up a wine tasting right in the middle of the swirl of shoppers. There was actually an unmanned table set up with uncorked bottles of decent-quality wine! And the atmosphere was hilarious! Everyone standing around, sniffing their glasses very seriously and peering at the color regardless of the flourescent lighting.

The architect of this particular sales gimmick should be shortlisted for the Nobel peace prize! I was actually able to finish my grocery shopping with my kneecaps intact and without being hit by stray bullets! Shoppers were practically whistling in the checkout lines!

Merry Chrishmash...

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